Exchangewire
10 months agoMarketing
Hawk, an Azerion Company, Launches New Omnichannel Targeting Solution in Partnership With Samba TV
Hawk has partnered with Samba TV to provide advertisers with access to Samba TV's Geo Audience data and insights for better omnichannel targeting.
The partnership will initially roll out in the UK, followed by France and Germany.
Advertisers can optimize targeting at a geographical level and achieve incremental reach by activating across other media channels. [ more ]